Fashion brand OVO opens Tokyo flagship store

Toronto-based clothing brand October’s Very Own, better known as OVO, has opened its first Asian flagship store in the Aoyama neighbourhood of Tokyo, according to an article posted on September 14 by online culture magazine Complex. Owned by Canadian rapper, singer and songwriter Drake, the brand was launched in 2011. The location was picked by Drake’s business partner Oliver El-Khatib specifically because of its close proximity to luxury brands and retailers, as well as Tokyo’s multiple street-style hubs. The store exclusively stocks a black, metal incense holder shaped like a lantern — a product of collaboration between OVO and Japanese incense producer Kuumba.

“We have a lot of people from Toronto who come in, and Canadian people in general,” says the store’s assistant manager, Chiaki Okuyama.

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