The Japan Sake and Shochu Makers Association expects Vancouver and Montreal to help boost sake sales. According to an article published by Business in Vancouver on October 18, the move is meant to counteract a decline in the domestic market. Representatives from the Japan External Trade Organization in Canada said they want to change Canadians’ perceptions of sake by showcasing pairings with Western cuisine. They also say exporting sake to Canada is not that difficult, because it does not require extensive food safety documentation in both English and French, as would be required for other processed products coming from Japan.